Providing on-line non-downloadable software for generating, managing, and executing marketing workflows using artificial intelligence; Software as a service (SaaS) services featuring software for automating research, campaign planning, content ideation, audience analysis, and performance tracking; SaaS services featuring software for analyzing internal business data and communications to generate insights that support marketing decisions; SaaS services featuring software for autonomously creating, optimizing, and executing marketing campaigns based on user-provided company data; SaaS services featuring software for integrating with third-party business tools to streamline collaboration, reduce manual tasks, and enable autonomous marketing execution.