The mark consists of the phrase "LA PIAZZA" written in capital, stylized, and gold characters, beneath which there is the wording "ZONE" written in capital, stylized, and black characters, and inside the letter "O" there is a fancy gold graphic element. Below the wording “ZONE” there is the phrase "The Flavours of Venice" written in stylized, gold, and lowercase characters, with the exception of the letters “T”, “F” and “V” of “Venice” which are written in uppercase.