The mark consists of The House Genealogy logo features the business name, "house genealogy," in League Spartan font, presented in all lowercase letters, giving it a modern yet approachable aesthetic. The typography is bold and clean, ensuring legibility and brand recognition.The logo incorporates a minimalist line drawing of a house, seamlessly integrating a book within the structure of the home. This design symbolizes the brand’s core service—historical research for homes and buildings—by visually representing the connection between architecture and documented history.The overall composition conveys a sense of professionalism and expertise in the field of historical research and genealogy while maintaining a simple and elegant design that resonates with the intended audience.