The mark consists of a stylized illustration of a human skull wearing a cowboy hat and a bandana around the neck. The skull is shown in a frontal view with detailed shading, and the hat has a wide brim with a decorative band. Behind the skull and hat, stylized flames extend outward on both sides. Below the illustration is the large, bold word COWBOYS in a Western-style font with thick outlines. Beneath COWBOYS is the phrase BOOTLEGGERS DISTILLERY CO. in uppercase, serif font, flanked on either side by a small five-pointed star.