The mark consists of The mark consists of the stylized word "Lit." with a bold sans-serif font. The letter "i" features a flame design in place of the dot, suggesting a lit candle. A period "." follows the letter "t", forming the complete word "Lit." as part of the brand identity. Below or accompanying the wordmark is the tagline "Relaxing Makes Scents", which is a pun that conveys both the calming effect of relaxation and the scented nature of the product. The mark may appear in black and white or in color, and it may be displayed on a label affixed to candle containers.