The mark consists of a stylized depiction of a building resembling the Empire State Building at the top center, with radiating lines suggesting light or emphasis. Below the building is the wording “EMPIRE STATE” in uppercase letters, stacked above the word “BEAUTY” in slightly larger uppercase letters. Decorative horizontal lines appear above and below the wording. The design is enclosed within a double-line square border featuring art deco-style corner embellishments. Additional symmetrical linear design elements appear at the bottom center of the square.