The mark consists of five stylized Chinese characters above the stylized wording “Phoenix Go Glocal” in white; a stylized phoenix in flames, in a circular design, in orange forming part of the second Chinese character; a parallelogram and a triangle in orange forming parts of the third Chinese character; the vertical line of the letter "i" in “Phoenix” is replaced by an orange curved band; and the space within the letter "o" in “Go” is replaced by an orange circle; all the aforesaid appearing on a grey rectangular background.