The mark consists of The mark is an outline of a turtle body with wave motifs on the front fins and swirls on the back fins and face, where the eye of the turtle is meant to be. There is also an outline of a plumeria flower in its ear, above the outlined letters "KH" and to the left of the turtle's eye. Inside the turtle's body are the letters "KH" in black, with a flower in solid black and flowing leaves to the right of the flower in black, both underneath the "KH". Within the turtle body, the "KH", solid black flower, and solid black leaves are all outlined in black. The "KH" in the logo symbolizes our business name: "Kapualani Hawaii".