The mark consists of a caricature of a man with a puka shell necklace and holding up his right hand with a thumb and pinky out in a "hang loose" sign. In his other hand, the man is holding a pizza with pineapple, olives, green peppers, and mushrooms. Around the man is a red circle with a pig, pineapples, a shark, a mountain, and palm trees. The shark in the background has a word bubble with the words DA BUGGAS ARE LOADED in black uppercase letters. Above the circle are the words I LOVE in uppercase yellow letters outlined in black. On either side of the words are yellow circles outlined in black. Beneath that are the words DA BIG KAHUNA'S in uppercase yellow font outlined in black. Beneath the pizza are the words HONOLULU, HAWAII in yellow letters outlined in black. All of this is on an unclaimed background.