The mark consists of The phrase 'People ) Profits' is displayed in a modern, clean typeface. Both 'P's are uppercase, and the letter 'L' in 'People' is replaced by a stylized symbol of the outline of Palestine. The symbol matches the style, height, and thickness of the other letters while maintaining readability. A greater-than symbol ()) separates 'People' and 'Profits,' emphasizing the message. The Palestinian symbol adds cultural significance, reinforcing the theme of prioritizing people over profits..