The mark consists of The mark consists of a of a character in the shape of a grain of rice. The character is white, featuring bulk hands and feet with skinny legs and arms and red shoes. The mark features a distinctive beige colored straw hat with the wording "GRANITO" appearing in black stylized letters. Underneath the wording "GRANITO" appears the wording "RICO". The mark features small black-dot eyes with fine eyebrows and a big oval nose that protrudes from the face. The character's mouth is open in a wide smile featuring a straight line of teeth on the top part and a pink colored tongue on the bottom. The character appears holding a yellow bowl with the wording "ARROZ" appearing in white, stylized letters on top of a dark blue rectangle in its center. Underneath the wording "ARROZ" appears the Trademarked Design "RICO" in red stylized letters. Underneath the trademarked Design "RICO" appears the wording "RICE" in dark blue stylized letters. The yellow bowl is full of white rice grains.