The mark consists of the verbal element "BLUET B," written in a stylized font, with multiple colors, including yellow, light blue, pink, green, and dark blue. To the right of the letter "B" is a stylized image of a baby, outlined in dark blue. The baby is holding a wand, the tip of which is green. Surrounding the wording there are several yellow and green stars. The white outside and inside the design is just a transparent background and is not claimed as a feature of the mark.