Downloadable software for the collection, editing, organizing, modifying, transmission, storage and sharing of data and creating, editing, uploading, downloading, accessing, viewing, publishing, displaying, identifying, streaming, posting, tagging, linking, annotating, sharing impressions of, commenting, integrating, transmitting and sharing or otherwise providing multimedia content or electronic information via computer and communication networks; Downloadable software for modifying the appearance and enabling transmission of photographs and videos; Downloadable computer software for use in taking and editing photographs and recording and editing videos; Downloadable computer software for use as an application programming interface (API); Downloadable computer software applications for enabling the transmission of photographs and videos to mobile telephones; Downloadable mobile applications for streaming audio-visual media content and allowing users to build and access social network information including address books, friend lists, profiles, preferences, geographic locations and personal data via a global computer network and to mobile and digital electronic devices; Computer software applications, downloadable, for he promotion, advertisement and management of celebrity and influencer services