The mark consists of A completed circle; inside that circle, starting on the upper left inside the circle and arching its way along the inside of the circle, are the words CROWN in stylized capital letters, followed by a plus sign directly in the top center of the circle, and then continuing to follow the arc on the inside of the circle is the word BLOOM in stylized capital letters; in the center of the logo is a crown with nine points that have small circles on the top of each point of the crown; directly beneath the crown are two branch stems of leaves, the bases of the stems are directly beneath the crown and each stem fans upward in a semicircle, reaching halfway up the crown on either side, at the tip of each stem is a small bud of a flower and each stem has two berries located approximately halfway up the stem; at the bottom of the main circle, still inside the circle starting on the lower left and arcing along the edge of the circle are the words COFFEE CO. in stylized capital letters and ending the CO with a period..