The mark consists of a flame inside of which is a melting gummy bear. The flame is white on the bottom, transitioning to green in the center and then blue at its tip. The gummy bear is light green, with dark green detailing representing its stomach, paws, facial markings, nose, and ears. The dark green features all have white highlights. The bear has a red tongue. A golden crown with red and grey jewels sits on the bear's head. In each hand the bear holds torches. The torches have black handles, grey hand guards, and yellow flames. There are yellow droplets falling from the flames. All other black in the design represents background and is not claimed as a feature of the mark. Curved over the flame and bear are the words "MIKE'S SWEET & SPICY SOUR CANDY" in stylized text. Underneath the bear and flame is a green banner design with white highlights. Printed on the banner are the words "KING OF GUMMIES" in stylized text..