The mark consists of Design ElementsThe logo uses a decorative script font for the text India Kaapi The text is in gold color with a textured appearance giving it a rich and premium look The background is a deep brown color which complements the gold text and gives a warm and inviting feel The logo is framed by a traditional Indian design shape often used in traditional Indian artwork and architecture Font and Typography The font used is ornate and stylistic which aligns with the cultural theme of the brand The letter I in India and K in Kaapi have unique flourishes that add to the overall aesthetic Color Scheme The combination of gold and brown is commonly associated with luxury quality and tradition which could appeal to customers looking for premium products Cultural References The use of an Indian design element and the word Kaapi which means coffee in South Indian languages directly references the cultural origin of the product.