The mark consists of of six colorful balloons above the text. The balloons are in yellow, green, brown, red, pink, and purple. Below the balloons, the word "GASOLINERAS" is written in grey, silver and black uppercase letters. Under that, there's a grey horizontal line, and below the line, the word "OLIM" is written in larger, bold, grey, silver and black uppercase letters. The white background is claimed as a feature of the mark.