The mark consists of a circular logo with the word REVERSE on the top of the circle and COW CO, on the bottom of the circle, all following the curve of the circle. There is a black line on the bottom left connecting the word Cow to Reverse at the top. There is a black line on the bottom right connecting the word Co. to Reverse at the top. In the center of the circle is a skeleton-like steer head. The left horn is black with a white line at the top, the right horn is white with a black line at the top. The steer face is white on the left and black on the right. There is a black eye and nostril on the left, white side and a white eye and nostril on the right, black side. The horns of the steer slightly exit the circular logo.