The mark consists of The design element features a cartoonish character that resembles a green sponge with eyes, mouth, and gloved hands. One hand holds a spray while the other holds a cleaning brush. Above this character is an illustration of a house with red roofing, beige walls, and blue windows, it appears to be sparkling clean with shiny lines emanating from the chimney area to represent cleanliness or shine. Bubbles are also present around the house and character, suggesting cleaning action. The literal element is IMPERIUM Cleaning written in capitalized font. IMPERIUM is in bold grey letters, while Cleaning is in lighter grey with a blue gradient effect at its bottom edge. The colors present in this mark include Green for the sponge character s body Red for the roof of the house Beige for the walls of the house Blue for windows and bubbles Yellow for sparkles above the house White for eyes and gloves of the character as well as highlights on bubbles Grey and light grey with blue gradient effect for text..