The mark consists of a circular design with a play button at the center. Surrounding the play button, a gradient ring transitions from purple to red and orange hues. Above the circle, the words "West Coast Internet Radio" are written in a stylish, cursive font. Inside the circle, the text "Ninety Three Seven" is prominently displayed in a matching cursive font, giving a vibrant, glowing effect. A musical note extends upward from the top right of the circle, integrating seamlessly into the design. Below the circle, the slogan "Mind . Body . Spirit . Soul . Music" is written, also in cursive, completing the artistic and dynamic look of the logo. The entire design uses bright neon colors against a black background.