The mark consists of a design of a waffle shaped ice cream cone in tan with a scoop of vanilla and strawberry swirled ice cream topped with chocolate fudge. The vanilla ice cream is in a cream color, the strawberry ice cream is in pink, and the chocolate fudge is in brown. To the right of the ice cream cone is a chocolate candy bar in a pink wrapper with gold stardust with a bite taken out of the right upper corner. The chocolate candy bar is brown. On the wrapper in stylized lettering is the wording "GATORLAND PRESENTS" in white lettering above the wording "SWEET TOOTH'S" in yellow lettering. Below "SWEET TOOTH'S" is the wording "SWEET SHOP" in white lettering. Below the candy bar in black stylized lettering are the words "CANDY-ICE CREAM-COLD DRINKS." To the right of the candy bar is a stylized figure of an alligator dressed in a fairy costume with purple wings holding a star shaped wand in its left hand. The star is yellow and the wand is in white. The fairy costume is in white with pink, purple, yellow, green and blue designs. The Alligator is green with the underside in yellow with white teeth, pink mouth, black eyes, yellow tips for the toenails and is outlined in black.