The mark consists of a lady with pink skin, red mouth, brown eyes, red cheeks, red curly long hair, pink skin legs and hands wearing a light grey long coat and high-heels white shoes and holding a brown bag, while walking away from a parked car. The car is an old style model of a light blue small-sized car, with a grey bumper, black wheels and a black roof, black windshield wipers and brown interior seats. To the right of the car in the background is a historical white and grey monument. A part of a green tree is represented on the right together with purple flowers. The sky is light grey, shading into a yellowish light grey color from the upper edge of the picture to the ground. The ground is black and it shades in a yellowish dark grey from the lower edge towards the sky. In the sky, on the left, four brown birds are flying, and on the left background a part of a light blue old style car is represented with grey front, and white and grey lights. On the right, between the monument and the front car, people are standing in white and brown clothes and the back of a brown parked motorcycle appears. On the upper central part of the picture the wording LA DOLCE VITA in block characters is overwritten on the sky in three lines. Applicant does not claim a particular color for the wording LA DOLCE VITA. Beside the word LA, three stars are represented respectively in the colors green white and red.