Business consulting services, namely, providing expert advise to start up companies, primarily software companies, directed to the requirements for creating, establishing and maintaining a new company, particularly research and development entities; Business consulting services, namely, providing expert advise on good practices for start up companies; Business consulting services, namely, providing companies with market and user research, business models, monetization models, technical execution, go-to-market strategies (GTM), minimum viable product (MVP) models, application designs and prototypes, intellectual property (IP) assessments, storytelling scripts, leadership training and pitch deck and refinement strategies