Nutritional supplements consisting primarily of indoor-grown, non-gmo, wild strain algae; health food supplements; homeopathic supplements; dietary supplements. herbal supplements; mineral supplements; vitamin supplements; Online retail store services featuring supplements, namely, nutritional, dietary, health food, herbal, mineral and vitamin supplements; online ordering services by means of subscriptions to periodic delivery of nutritional, health and fitness supplements; providing subscription-based nutrition and supplement fulfillment sales services to consumers via online ordering; Water filters; water filtering apparatus; water filtering units for showers; Providing online assistance in the nature of online counseling services in the field of health and lifestyle wellness, and nutritional, lifestyle wellness and fitness evaluation and consultation to persons to help them make health, wellness and nutritional decisions and changes in their daily living to improve and optimize health