The mark consists of the word "natuheal" in lowercase letters. Typography: Typeface: Sans-serif. Style: Curved lowercase letters, suggesting accessibility and simplicity. Colors in this logo: Text color: Dark green. Background color: Light beige, but cal poly green, auburn, caput mortuum, earth yellow, lion and isabelline are the brand colors to be used in the different products. Design and Structure:Structure: The text "natu" is vertically aligned with "heal," creating a solid and stable appearance. Spacing: The letters have wide spacing, improving readability and conveying a sense of openness and clarity. Overall Impression: The logo features a modern and clean design that reinforces the brand's image of accessibility and contemporaneity. The green colors evoke nature, health, and vitality, aligning with Natuheal's values of nutrition and wellness. The light beige background provides a soft and attractive contrast, highlighting the dark green text.