The mark consists of a rectangular card with intricate design elements, including borders, banners, and floral motifs. The top third of the card features the wording "LA PRINCESA DE ETZATLÁN PRESENTA" in a curved banner, followed by "SENSACIONAL PONCHE PAJAROTE" prominently centered below it. The surrounding border is adorned with detailed branches and flowers. In the center of the card, there is an illustration of a bird, which is holding two seeds in its beak. The background behind the bird is decorated with a starburst pattern, drawing attention to the central figure. To the right of the bird is the phrase "¡TOMA PONCHE BIEN HELADITO!" with a design that blends traditional and artisanal aesthetics. Below this is a circular shaded field containing the wording "BEBIDA ARTESANAL 100% 750 ML." Next to it is a horizontal rectangular shaded field that includes the following details "15% ALC./VOL." Finally, at the bottom of the card, appears a phrase framed by a rectangular border that reads "ENJOY AND SHARE THIS PONCHE WITH FAMILY AND FRIENDS. MAKE OF EVERYDAY A CELEBRATION, NO MATTER HOW BIG OR SMALL THE OCCASION.".