The mark consists of a square patch of vibrant green artificial grass at the bottom, which serves as a base upon which the literal elements sit, in a horizontal, north to south fashion. Beginning at the top center of the mark, we find the first literal element, namely the word "Always", in thin stylized letters and a bright, yellowish green color. Directly below is the second literal element, namely the word "GREEN" in larger capitalized letters and a bright green color with a thin white and grey framing. Directly below that, we find the third literal element, namely the word "LAWN" in slightly smaller capitalized letters and a dark green color with a thin white and grey framing. Directly below that, we find the las literal element. Namely the word "Colors" in thin stylized letters transitioning in colors from left to right, specifically from pink, to blue, to green to orange. The background of the mark is transparent..