The mark consists of literal elements: the logo consists of two words: "EMPIRE" and "Cleanse." the word "EMPIRE" is prominently featured in uppercase letters and appears in a bold, white font with a black outline, giving it a strong and impactful appearance. the word "Cleanse" is placed directly below "EMPIRE," in a smaller font size. it is written in a lighter blue color, maintaining a clean and fresh look. design elements: the background of the logo features a gradient design with two shades of blue. the left side is a darker blue, transitioning to a lighter blue on the right side. the overall shape of the background is a rounded rectangle, with the gradient enhancing the visual depth and dimension. the text "EMPIRE" is centered within the darker blue section, while "Cleanse" is placed within the lighter blue section, creating a clear visual separation between the two words. color scheme: the primary colors used are shades of blue, which are often associated with cleanliness, trust, and professionalism. the use of white for "EMPIRE" provides a strong contrast against the blue background, making it highly visible and easy to read. the lighter blue color for "Cleanse" complements the darker blue and maintains the overall theme of cleanliness and freshness..