The mark consists of a circle design which comprises another concentric circle within. The first/outer layer of the circle with "MEIMEI DUMPLING" characters around the top half and "DELICIOUS CHINESE" characters in smaller size around the bottom half. The center of the inner layer of the circle is the portrait of an Asian girl cartoon face with hair in two side buns held by bands. The fringe covers the forehead, and is parted in three ways, with longer hair in front of both visible ears. The face also has blushing on the cheeks done with two short lines, and a wide-mouth smile. The wide mouth shows an upper area symbolizing the teeth, and a tongue. The side buns overlap the inner circle's outline with the cartoon face..