The mark consists of a large black circle with smaller black circle outlined by a white ring in the middle of the large circle. In the center of both circles is an image a dog's head and upper torso. The dog's head and torso have shaggy brown fur. The dog is wearing grey and black goggles and a red and blue bandana. The blue portion of the bandana has white stars. The words Bo's Dog World appear above the dog's head in the black circle. The words Daycare Boarding Grooming appear below the dog's head in the black circle.