The mark consists of The mark consists of a shrimp cartoon character figure with a long mustache that is curved at the end. He is smiling and tipping his right hand as a greeting. 3 fingers, a thumb and the palm is exposed on the right hand. He is wearing a captain's hat with 5 stars and is positioned to be sitting in the inside of a circler lifesaver tube. His left arm is rested against the outside of the lifesaver and his left hand is clutched in a fist while part of his tail is exposed at the bottom center of the lifesaver. The outside of the lifesaver is outlined by a rope while the inside of the lifesaver tube is outlined by a chain pattern. Next to the lifesaver are the words "EL GENERAL SEAFOOD MARKET" written in all caps square font.. "EL GENERAL" is written on top and and centers the "SEAFOOD MARKET" directly beneath. The words are centered and sized to not go beyond the height of the lifesaver..