The mark consists of "JUMEX"" in white stylized letters with a white three-point leaf above the "M," above "XOT" in white stylized letters above "ENERGY" in white stylized letters, all above a collection of fruit on a bed of green leaves over white effervescent spray. The fruit consists of a yellow colored citrus slice, two red cherries with attached green stems, and a section of red pomegranate. All of the above is on a two-tone green and dark green jagged edged rectangle background. Below the two-tone green jagged edged rectangle is a white banner with a profile on each end depicting a green Mesoamerican native in traditional headdress. All the foregoing is on a pink and dark pink geometric pattern background.