Downloadable mobile and computer application software for mobile phones, portable media players, handheld computers, tablets and computers for offering, managing and conducting a customer loyalty rewards program in the field of online games; computer game software for social networking, recorded; downloadable and recorded interactive multimedia software for playing games; smartphone game software, downloadable; downloadable and recorded interactive multimedia computer games programmes; downloadable and recorded electronic game software for hand-held electronic devices; downloadable and recorded electronic game software for mobile phones; downloadable coupon, namely, consumer coupons downloaded from a global computer network; downloadable ticket for event and venue access; use of digital collectibles in on-line contests, games and challenges being digital media, namely, digital collectibles in the nature of art, images, photos and videos of games, video game footage, video game highlight videos, game player character models and skins, and virtual game experiences created and distributed with blockchain software technology and smart contracts used in on-line contests, games and challenges; downloadable and recorded computer software relating to the handling of financial transactions, specifically, for processing financial transactions; downloadable and recorded computer software for application and database integration