The mark consists of a badge like circle with It's Cool To be In School in black lettering outlined in white with the colors yellow, black and brown as a backdrop. A babies face in white with a black outline on its left side. left eye pupil of the baby is red and the right eye pupil of the baby is blue. the baby's lips, nose, eyes, and eyebrows are the color black. The baby's right side of its face has a pacifier next to it in the color white, black and yellow on the left of it and the color black, white and blue. The top of the pacifier is black, white and blue. On the right-side base of the pacifier, it has the colors of yellow, blue, green, black, white, red, white, and black again. Under the chin of the babies face the are the words Saving All Kids in black letters outlined in white, under that is the words and numbers a 501C3 non-profit organization in black lettering outlined in a white background. Under that is the words and website At: www.itscooltobeinschool.org in black lettering with a white colored background. under the black lettering and white background toward the bottom there are the colors of yellow, red, black, white, blue, orange, and green.