The mark consists of the words LA LECHONERA in white letters with a black border within a red horizontal banner having an orange border and a black shadow behind the far left and far right portions of the banner, the words THE ORIGINAL in black letters within a partial white circle having a black exterior border and a convex black line and a stylized orange star within the partial circle all above the banner, a stylized black rectangle having within an orange frame with the word RESTAURANT in orange capital letters with the letters EST. and the numbers 1965 in the color white on either side of a red wax seal which has a pink pig sitting in an upright position angled to the right with a downward facing pink bottle in its mouth.