The mark consists of the stylized word "SPLATTERBALLZ" wherein the letters "SPLATTER" are medium blue on the bottom and medium blue fading into light blue on the top, and the letters "BALLZ" are dark orange on the bottom and dark orange fading into light orange on the top. There is a thin, white highlight on the top of the wording "SPLATTERBALLZ", and all the letters in "SPLATTERBALLZ" are outlined in navy blue. Below "SPLATTERBALLZ" is the stylized wording "REUSABLE WATER BALLOONS" in white, with all the letters outlined in navy blue. All of the wording is further outlined in dark blue, with a dark blue stylized splash on the left side.