The mark consists of a drawing of a girl with black hair, soft pink face, and red cheeks, dressed in clothes typical of Northern Mexico and Southern Texas with pigtails and white chef's hat (in lieu of the western hat depicted in the MEX-MART GROCERY STORE design mark) wearing a dark green shirt and red bows at the end of each pigtail; the background is yellow; the word "MEXICOCINA" is stylized with the "MEXI" portion displayed in a blocky font where the "M" is in a shade of red similar to the shade used in the word components of the "MEX-MART" design mark, the "E" is in a bold pink shade distinct from the shade of red used for the "M," the "X" is in a medium green shade, and the "I" is in a blue shade, and the "COCINA" portion displayed in a non-blocky font using a uniform shade of black. White is used as an outline for the full "MEXICOCINA" wording in the design.