Providing incentive award programs for customers through issuance and processing of loyalty points for purchase of company's food, beverage, and merchandise products; Promoting the sale of goods and services through the administration of an incentive rewards program enabling participants to obtain discounts on company's food, beverage, and merchandise products through membership; Providing loyalty award programs for consumers to promote restaurant services; Arranging and conducting incentive reward programs to promote the sale of food, beverages, and merchandise; Customer loyalty services and customer club services for commercial, promotional and/or advertising purposes in the field of food, beverage, and merchandise sales and service; Promoting restaurant services and the sale of food, beverages, and merchandise through the administration of incentive award programs; Conducting an incentive program whereby individuals can earn rewards for food, beverage, and merchandise products to promote restaurant services and the sale of food, beverage, and merchandise products