The mark consists of brown roots leading into brown trunk of tree and then into the green leaves. The red chili pepper, red apple, green jalapeño, green pear, purple eggplant, purple plum, orange carrot, orange navel orange, yellow bell pepper all represent seeds sown at the root of the tree growing into ripe fruits and vegetables. Fruits and vegetables are then blended to create all natural hot sauces and condiments. Pepper By Nature is written in green to serve as the company color, the white background is used to highlight logo/imagery and All Natural Condiments is written in red to distinguish we use pepper in our products and to specify what type of business we are.