The mark consists of a multi-colored brain, with the top left lobe shaded in a gradient green, teal, yellow, orange, red, and purple coloration and the other lobes to the right and bottom of the brain design shaded purple, teal, and red. The stem of the brain design is red, blue, purple, teal, and green, which drips from the brain in a paint-like manner to form a pool of different colors at the base, shaded orange, red, purple, green, and teal. The letters "SK" are written in stylized font across the center of the brain design, with the wording "SMART KIDS" placed below the brain design, each letter shaded a different color, the first "S" in red, the "M" in green, the "A" in orange, the "R" in light blue, the "T" in yellow, the "K" in purple, the "I" in teal, the "D" in pink, and the last "S" in royal blue. The black is background and is not a feature of the mark.