The mark consists of a word element of "IT'S GOOD A.F." which is then displayed within a design element. The design element is shown as being stacked words with initial caps and being in a large, thick, flowing cursive writing style, and as having punctuation marks of an apostrophe in "IT'S" and periods in "A." and "F.". Each letter in the mark is then given a tilted and 3-D effect: Firstly by having the bottommost mat layering of the mark present in a contrasting hue and with the mat then extending outward to become the outmost frame for the mark. Secondly, as the background flows beneath the words, it acts to fill in all of the open areas within and around all of the top layers' letterings. Thirdly, the background matches its own outline to each of the outer shapes of the lettering above it as it extends outwardly from beneath and as surrounding the top lettering-layer and thus constructing an additional outward border shape around each lettering and which letter border shapes then join to construct the inner and outer frameworkings for the entire mark. Fourthly, each lettering is displayed as having its own thickish 3-D framework as facing rightwardly and downwardly and is composed of first a single thin dark line outlining the letter's right side and bottom shape and then expanding the letter's volume with a thicker framework in a contrasting hue and as behind each letter. Fifthly, a slight tilting is given to the mark that reveals more of the right-facing side and more of the bottom-facing side of each letter's framework, and with its underlying mat framework also shown as being slightly tilted and giving an increasing depth at its right and beneath it, and with the slight tilting viewpoint presenting the inherent breadth of the thicknesses of the mark and also giving movement to the mark. Lastly, small extensions at the tips of the letterings are shown as swirling in front of and as atop of other lettering, giving a further depth to the mark.