The mark consists of a logo depicting the company Baskin Bubbles with the initials "BB" in the center. The letters are bold and overlapping, with the "B" on the left, with interlocking with the "B" on the right. The letters have a white fill with blue shading and highlights, giving them a 3D appearance as if they are standing out from the surface. Inside the left interlocked B are two pink bubbles and inside the right interlocked B are two blue bubbles. Surrounding the letters is a multitude of bubbles in various sizes and two-tone gradients of blue and pink. Below the initials BB, the words "BASKIN BUBBLES" are written in an uppercase, bold, sans-serif typeface. The "TM" trademark symbol is prominently displayed in the upper right area of the text "BASKIN" just above the"N" of "BASKIN".