The mark consists of a rectangle with white corners and navy blue filling with red and maroon within the navy blue filling, the capitalized letters CBPR in white with a navy blue background, the words Cross Border Privacy Rules Program, all words capitalized, in white with a maroon background, the word Participant, capitalized, in white with a red background, and the words BBB National Programs, all words capitalized with all Bs being in capital letters, in white with a navy blue background.