The mark consists of a brown oval with the words CENTRAL COAST COFFEE above in yellow standard character lettering against a brown background and the words ROASTING COMPANY, INC. below, in yellow standard character lettering against a brown background. Inside the oval is a white background, against which are the words SLO ROASTED COFFEE in stylized brown lettering, below which are the words BAYWOOD EXOTIC on one line and FLAVORED COFFEE below, in blue stylized letters. Outside the oval is a depiction of a quetzal bird with a red and green body, blue, white, green, yellow and red feathers, yellow beak and feet, and black eye with red outline, perched on a brown twig. Below the oval is a depiction of red and green coffee beans and green and white leaves..