The mark consists of a label design with rounded corners on the top and square corners on the bottom, outlined in red and gold; a double arc shaped banner is on the top of the label with the top arc in gold and the lower arc in red with the wording "FRESA PICOSA" in gold lettering; the center of the label includes the stacked wording "JOSE CUERVO ESPECIAL" in black lettering; the signature "JOSE CUERVO" appears in silver color in cursive letters behind the wording as a water mark; below the words there is a strawberry and slices of a strawberry in red with green leaves; and a flame design in red.