The mark consists of The mark presents a phrase in the form of a URL: "LynchburgsBest.com". All letters are in the same thick, sans serif font, with no spaces between any of the letters. The word "Lynchburg" is capitalized and written in black text. The word "Best" is capitalized and appears in light blue. The last portion of the mark reads ".com" and appears in black text. The ".com" portion of the mark is surrounded by a grey rectangle with rounded edges. There is a grey, pointed cursor covering the bottom right corner of that grey rectangle, pointing at the phrase ".com," and is the same color as the rest of the grey rectangle..