The mark consists of the words "DOGS GO NUTS" written in an arc over the word "for", all positioned over the word "Nutso" in bold, with an exclamation mark in bold positioned to the right of all of the wording; the period portion of the exclamation mark serves as the right eye of the face of a dog, while the "o" in Nusto serves as the left eye and the nose and mouth are positioned below the "o" and exclamation mark.