The mark consists of the letters E and Z with a crab image disposed there between and placed above the literal element PULLER, wherein said literal element PULLER is positioned above the literal element AMERICAN MADE, and said literal element AMERICAN MADE in turn is positioned above the literal element SANTA CRUZ, CA, wherein the letters E and Z with the crab image are in gray on a dark blue background, the literal element PULLER is in dark blue on a grey background, the literal elements AMERICAN MADE an SANTA CRUZ, CA are in gray on a dark blue background, and all of the above are encompassed by a continuous light blue border line.