Magnetic data carriers featuring music, motivational speeches, training systems and practice sessions, nutritional systems, psychological, motivational and mental fitness content; recording disks featuring music, motivational speeches, training systems and practice sessions, nutritional systems, psychological, motivational and mental fitness content; compact discs, DVDs and other digital recording media, namely, digital video discs, digital versatile discs, downloadable audio and video recordings, DVDs, and high definition digital discs featuring music, motivational speeches, training systems and practice sessions, nutritional systems, psychological, motivational and mental fitness content; blank compact discs, DVDs and other digital recording media, namely, digital video discs, digital versatile discs, downloadable audio and video recordings, DVDs, and high definition digital discs; computer software for use in connection with training and exercise instructions, psychological coaching, motivational coaching, nutritional coaching, providing access to knowledge databases in the field of physical, nutritional, psychological, and motivational coaching, comparison and competition, social networking and providing news fees, georeferencing, creation, production, publication and sharing of photo und videos, diarizing and analyzing training data, sleeping patterns, and calorie counting; computer software for processing data; computer application software for mobile phones, namely, software for use in connection with training and exercise instructions, psychological coaching, motivational coaching, nutritional coaching, providing access to knowledge databases in the field of physical, nutritional, psychological, and motivational coaching, comparison and competition, social networking and providing news fees, georeferencing, creation, production, publication and sharing of photo and videos, diarizing and analyzing training data, sleeping patterns, and calorie counting; downloadable software in the nature of a mobile application for use in providing training and exercise instructions, psychological coaching, motivational coaching, nutritional coaching; downloadable software in the nature of a mobile application for use in providing access to knowledge databases in the field of physical, nutritional, psychological, and motivational coaching, comparison and competition; downloadable software in the nature of a mobile application for use in social networking and providing news fees, georeferencing, creation, production, publication and sharing of photo und videos; downloadable software in the nature of a mobile application for use in diarizing and analyzing training data, sleeping patterns, and calorie counting; sensors; sensors for measuring blood pressure, pulse, body temperature, movement, acceleration, geo-positioning, sleep patterns, lactate, blood oxygen levels, not for medical use; all of the aforesaid goods for use in the field of sporting activities; downloadable software application for physical fitness; downloadable software application for mobile phones, personal computers, handheld computers, laptops, tablets, other electronic display devices, namely, software for receiving, processing, managing, transmitting and displaying information relating to physical movement and fitness; downloadable computer software for managing data, computer files and databases relating to key performance indicators of sports and fitness installations; downloadable computer software for monitoring key performance indicator health data; downloadable computer software for measuring, analyzing, and presenting key performance indicators in the field of fitness; downloadable computer software for recording physical exercise; downloadable, interactive multimedia computer software for use in database management, for use in sharing web based videos and documents, and for use in electronic storage of data which provides audio, audiovisual and video training information on the subject of physical exercise, physical exercise equipment, diet and nutrition, and pictures, images, text, and photos related thereto; downloadable computer application software for mobile phones, portable media players, and handheld computers, namely, software for use in database management, for use in sharing web based videos and documents, and use in electronic storage of data, in the field of exercise, fitness, and dietary information and instruction; downloadable computer application messaging software for mobile phones, portable media players, handheld computers and related mobile devices, namely, software that allows users to communicate with each other; downloadable computer application software for mobile phones, portable media players, handheld computers and related mobile devices, namely, software that allows users to provide fitness coaching reviews and recommendations for fitness coaches; computers and downloadable software for monitoring and analyzing various parameters associated with the operation of a piece of equipment, namely, treadmill, stationary exercise cycles, rowing machines, ellipticals and resistance machines; software for information technology operations analytics, automated system analysis and benchmarking of systems in terms of user-behavior, system performance and data utilization, data system readiness, software application performance monitoring, real-time ongoing simulation and monitoring and reporting, user behavior analysis and simulation, system behavior analysis, simulation and prediction, and security and compliance monitoring; computer software for managing fitness and weight data; electronic monitoring devices, namely, level indicators, speed indicators, distance indicators in the nature of pedometers and temperature indicators that light up and change color based on wearer's cumulative activity level