The mark consists of the background of the top two-thirds of the mark depict a desert sky transitioning in color downward from dark purple at the top to light purple to red to orange to yellow. In the distance, outlines of small mountains, rock formations, brush and cacti are silhouetted in brown and green. In the center, the BETTER MADE SPECIAL primary mark is displayed, the middle of which consists of the wording "BETTER MADE" and "SPECIAL" in stylized font displayed against a shaded shield design featuring an inner line around the perimeter thereof. A stylized woman wearing a bonnet and dress appears above the shield and the stylized wording "SINCE 1930" appears below the shield. To the left of the BETTER MADE SPECIAL primary mark a single green cactus is depicted, and to the right of the BETTER MADE SPECIAL primary mark another green cactus is depicted. Under the BETTER MADE SPECIAL primary mark are the capitalized words NEW ERA in large stylized yellow font outlined in purple. Under the words NEW ERA, are the capitalized words RESTAURANT STYLE in medium-sized stylized green font.